Marketing

Zuckerberg, Facebook commit to building ‘privacy focused platform,’ dodging ads and fake news

Facebook chief executive Mark Zuckerberg said Wednesday that Facebook would commit to building a new “privacy-focused platform” that would serve as a model for future interactions on the social network.

But Zuckerberg’s lengthy vision plan barely mentioned advertising and completely ignored fake news and other misinformation—some of the top criticisms leveled against the social network.

The model, Zuckerberg wrote, will be WhatsApp. “I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won’t stick around forever,” Zuckerberg wrote. “This is the future I hope we will help bring about.”

Zuckerberg wrote that he expected Messenger and WhatsApp to become the main ways people communicate on the Facebook network—not, apparently, Facebook itself. Both apps are being redesigned to make them faster, simpler, more private, and more secure, he wrote.

What this means to you: With Zuckerberg and Facebook coming under increasing criticism from Congress as well as users, the company clearly is trying to make amends. The question is: Can users trust it? Time and again, Facebook has committed to changing its ways—and then a new scandal surfaces.

Changes to the Facebook apps